1. WHO WE ARE & DATA CONTROLLER INFORMATION

 

REALLY COOL® is a global contemporary apparel brand focused on advanced material development, structural design, and disciplined craftsmanship.

For customers located in jurisdictions applying GDPR or UK GDPR, this entity acts as the Data Controller responsible for processing your personal information.

For privacy-related inquiries:

Email:

contact@reallycoolll.com

​

Where required by applicable law, REALLY COOL® may designate a Data Protection Officer (“DPO”). If applicable:

DPO Contact:
contact@reallycoolll.com

​

2. INFORMATION WE COLLECT

We collect personal information necessary to operate our business, provide products, improve our services, and create meaningful customer experiences.

The categories of information we may collect include:

Personal Identification Information

Including:

• Name;

• Email address;

• Telephone number;

• Billing address;

• Shipping address;

• Account information;

• Customer service communications.

​

Transaction Information

When you purchase products through the Site, we may collect:

• Order information;

• Purchase history;

• Product preferences;

• Payment transaction records;

• Returns and refund information;

• Shipping details.

​

Payment card information is processed securely through authorized payment providers. REALLY COOL® does not store complete payment card numbers.

 

Technical & Usage Information

When you interact with the Site, we may automatically collect:

• IP address;

• Device information;

• Browser type;

• Operating system;

• Language preferences;

• Pages visited;

• Navigation behavior;

• Website interaction data;

• Approximate location information derived from IP address.

​

Marketing & Preference Information

Where applicable:

• Newsletter subscription status;

• Communication preferences;

• Campaign engagement;

• Product interests;

• Event participation.

​

Sensitive Personal Information

REALLY COOL® does not intentionally collect or process sensitive personal information as defined under applicable privacy laws, including CPRA categories such as:

• racial or ethnic origin;

• health information;

• biometric information;

• precise geolocation;

• religious or philosophical beliefs;

• other sensitive categories.

​

If such information is voluntarily provided, it will only be processed where legally permitted and necessary.

 

3. HOW WE USE PERSONAL INFORMATION

We use personal information for the following purposes:

Providing Products & Services

Including:

• Processing orders;

• Completing payments;

• Managing shipments;

• Handling returns;

• Providing customer support.

​

Brand Experience & Product Development

Including:

• Improving website functionality;

• Understanding customer behavior;

• Developing products;

• Improving services;

• Conducting business analytics.

​

Communications

Including:

• Order confirmations;

• Service notifications;

• Product announcements;

• Brand updates;

• Marketing communications where permitted.

​

Security & Compliance

Including:

• Fraud prevention;

• Site protection;

• Identity verification;

• Legal compliance;

• Enforcement of our Terms & Conditions.

​

4. LEGAL BASIS FOR PROCESSING (GDPR)

For customers located in the European Economic Area, United Kingdom, or jurisdictions applying GDPR principles, we process personal information based on:

 

Contractual Necessity

Processing necessary to:

• Complete purchases;

• Deliver products;

• Provide requested services.

​

Legitimate Interests

Processing necessary for:

• Fraud prevention;

• Website security;

• Business operations;

• Product improvement;

• Customer experience optimization.

​

Consent

Where required:

• Marketing communications;

• Non-essential cookies;

• Personalized advertising.

​

You may withdraw consent at any time.

​

Legal Obligations

Processing required to comply with applicable laws.

​

5. COOKIES & TRACKING TECHNOLOGIES

REALLY COOL® uses cookies and similar technologies to operate, analyze, and improve the Site.

Cookies may include:

​

Essential Cookies

Required for:

• Website operation;

• Shopping functionality;

• Security;

• Account management.

​

Analytics Cookies

Used to understand:

• Website performance;

• Customer behavior;

• Usage patterns.

Examples may include:

• Google Analytics;

• Similar analytics providers.

​

Marketing & Advertising Cookies

Where consent is required, these technologies may be used for:

• Advertising measurement;

• Campaign performance;

• Personalized marketing.

​

Examples may include:

• Meta Pixel;

• Google Ads;

• TikTok Pixel;

• Klaviyo or similar marketing platforms.

​

You may manage cookie preferences through:

• our Cookie Preference Center;

• browser settings;

• applicable opt-out mechanisms.

​

Where required by law, we will request consent before placing non-essential cookies.

 

6. MARKETING COMMUNICATIONS

We may send marketing communications where:

• you have provided consent; or

• permitted by applicable law.

​

Marketing communications may include:

• New collection announcements;

• Product releases;

• Brand stories;

• Exclusive updates.

​

You may unsubscribe at any time.

​

7. AUTOMATED DECISION-MAKING & PROFILING

REALLY COOL® does not currently engage in automated decision-making, including profiling, that produces legal effects or similarly significant effects on individuals.

Where automated technologies are introduced in the future, we will update this Privacy Policy and provide additional information where required by law.

 

8. SHARING PERSONAL INFORMATION

We may share personal information with trusted partners necessary to operate our business.

These may include:

​

Service Providers

Including:

• Payment processors;

• Logistics providers;

• Shipping carriers;

• Hosting providers;

• Analytics providers;

• Marketing platforms.

​

Legal Requirements

We may disclose information where necessary to:

• comply with law;

• respond to legal requests;

• protect rights, safety, or property.

​

Business Transactions

Information may be transferred in connection with:

• mergers;

• acquisitions;

• restructuring;

• financing;

• sale of business assets.

​

9. INTERNATIONAL DATA TRANSFERS

REALLY COOL® operates globally.

Your information may be processed in countries outside your country of residence.

Where required, we use appropriate safeguards including:

• Standard Contractual Clauses (“SCCs”);

• Adequacy decisions;

• Other legally recognized transfer mechanisms.

​

10. DATA SECURITY & BREACH RESPONSE

We maintain reasonable technical, administrative, and organizational safeguards designed to protect personal information.

These include:

• secure payment processing;

• access controls;

• monitoring systems;

• internal security procedures.

​

In the event of a data breach, REALLY COOL® will notify affected individuals and relevant authorities where required by applicable law.

For GDPR-covered incidents, notification will be made to supervisory authorities within legally required timelines.

 

11. DATA RETENTION

We retain personal information only for as long as necessary for:

• providing services;

• completing transactions;

• maintaining business records;

• tax and legal obligations;

• resolving disputes.

​

When information is no longer required, it will be securely deleted or anonymized.

 

12. YOUR PRIVACY RIGHTS (GDPR / UK GDPR)

Depending on your location, you may have rights including:

 

Access

Request information about personal data we hold.

Correction

Request inaccurate information to be corrected.

Deletion

Request removal of personal information where permitted.

Restriction

Request limitation of processing.

Objection

Object to certain processing activities.

Portability

Request your information in a structured format.

Withdrawal of Consent

Withdraw consent previously provided.

​

We aim to respond to valid requests within applicable legal timelines, generally within thirty (30) days unless an extension is permitted by law.

If you are located in the EEA or UK, you also have the right to lodge a complaint with your local data protection supervisory authority.

 

13. CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)

California residents may have rights including:

​

Right to Know

Request information regarding:

• categories of personal information collected;

• purposes of collection;

• sources of information;

• third parties receiving information.

​

Right to Delete

Request deletion of personal information subject to legal exceptions.

Right to Correct

Request correction of inaccurate personal information.

Right to Opt-Out of Sale or Sharing

California residents may opt out of the sale or sharing of personal information for targeted advertising.

​

REALLY COOL® does not sell personal information for monetary consideration.

Where advertising technologies are considered “sharing” under applicable law, users may exercise opt-out rights through available mechanisms.

 

Global Privacy Control (GPC)

Where required by applicable law, REALLY COOL® recognizes Global Privacy Control (“GPC”) signals.

When a valid GPC signal is detected, it will be treated as a request to opt out of applicable sale or sharing activities.

Right to Non-Discrimination

You will not receive discriminatory treatment for exercising privacy rights.

 

14. CHILDREN’S PRIVACY

The Site is intended for adult customers.

REALLY COOL® does not knowingly collect personal information from children under thirteen (13).

In certain jurisdictions, including parts of Europe, additional age protections may apply.

If we become aware that personal information has been collected from a child without appropriate authorization, we will take reasonable steps to delete such information.

 

15. THIRD-PARTY SERVICES

The Site may integrate third-party services including:

• payment providers;

• analytics services;

• advertising platforms;

• social media integrations.

​

These third parties maintain their own privacy practices.

REALLY COOL® is not responsible for third-party privacy policies outside our control.

 

16. LANGUAGE

This Privacy Policy may be translated into other languages.

Translations are provided for convenience only.

In case of conflict, the English version shall prevail.

​

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically.

Updates may reflect:

• legal requirements;

• business changes;

• technology improvements;

• operational practices.

​

The latest version will always be available on this page.

​

18. CONTACT US

For privacy questions, requests, or concerns:

REALLY COOL®

General Contact:

contact@reallycoolll.com

Website:

https://www.reallycoolll.com