Contrast, Restraint and Material.
From our signature 420 GSM heavyweight jersey essentials to independently developed designer trousers and outerwear, each collection has its own character.
All are designed to become part of the way you live.
SIGNAL Collection. Defined by Contrast.
The SIGNAL Expression.
SIGNAL makes the mark visible.
Raised contrast embroidery brings clarity to heavyweight jersey essentials. Black and white form the foundation, allowing the graphic to stand out against a clean, refined silhouette.
From heavyweight T-shirts and long sleeves to Henleys, crewneck sweatshirts and hoodies, SIGNAL brings a distinct identity to familiar everyday pieces.
The garment stays simple. The contrast does the talking.
SIGNAL, Worn Your Way.
A piece that holds its own. Wear it with denim, tailored trousers or understated layers.
The contrast gives the outfit a clear point of focus, without asking the rest of your wardrobe to change.
Choose SIGNAL if you like clothes with a clear point of view, would rather own one strong piece than many quiet ones, and want a wardrobe that is recognizable at a glance.
VOID Collection. Luxury through Restraint.
The VOID Expression.
VOID explores what remains when contrast is taken away.
Raised embroidery sits close to the colour of the garment: black on black, white on white. The detail becomes quieter, bringing proportion, fabric and silhouette into focus. From heavyweight T-shirts, Henleys and hoodies to straight-leg and wide-leg sweatpants and sweat shorts, VOID extends the same restrained design language across tops and bottoms.
Less to notice at first glance. More to appreciate up close.
VOID, Worn Your Way.
The foundation of a modern wardrobe.
A tonal T-shirt beneath an open jacket. A heavyweight hoodie with denim. Relaxed sweatpants or shorts that work without a loud graphic statement.
Pieces designed to sit naturally alongside what you already own.
Choose VOID if you prefer tonal details, refined proportions and garments that work quietly within your everyday rotation.
STRATA Collection. Inspired by Material.
The STRATA Expression.
STRATA begins with material and the character it develops.
Inspired by geological layers, weathered surfaces and earth-derived colour, the collection explores depth through Dark Earth and Burnt Umber.
STRATA also moves beyond jersey. Designer wide-leg cargo trousers and zip-up track jackets are developed as independent designs, with their own materials, patterns and construction.
Different garments. A shared material-led point of view.
STRATA, Worn Your Way.
Texture and colour take the lead.
A washed heavyweight T-shirt with dark denim. Cargo trousers with a simple top. A panelled track jacket over a restrained outfit.
STRATA brings character through the garment itself, rather than relying on a graphic to define the look.
Choose STRATA if color, texture and material character are what draw you to a garment.
SIGNAL.
For a visible point of identity. Contrast embroidery on black and white heavyweight jersey tops and layers.
VOID.
For a quieter way of dressing. Tonal embroidery across heavyweight jersey tops, sweatpants and shorts.
STRATA.
For color, texture and distinctive construction. Washed heavyweight jersey essentials, cargo trousers and zip-up track jackets.
Find Your Collection.
Three different expressions. One wardrobe.
Wear Them Together.
The collections are not competing wardrobes.
They are made to be mixed. Different ways of dressing within the same one.
A SIGNAL hoodie with VOID sweatpants.
A STRATA T-shirt with VOID shorts.
A STRATA track jacket over a simple everyday layer.
Contrast, restraint and material can all find their place in the same wardrobe.
What Stays the Same.
Different expressions. Shared standards of consideration.
Every REALLY COOL® collection begins with the same attention to material, proportion, construction and how a garment performs in everyday wear.
Our core heavyweight jersey range uses a signature 420 GSM organic cotton single jersey, supported by documented textile testing. Within our core T-shirt system, MX Signature and BX Armor share an Architectural Boxy pattern, while EX Essential and WX Core share a Full-Length Oversized Relaxed pattern.
MX adds Triple Carbon Peach finishing for a softened, matte surface. BX retains the unbrushed jersey face.
EX uses a refined ribbed-knit hem, while WX features a clean folded hem.
Other jersey categories follow their designated series and construction specifications. Beyond the jersey range, cargo trousers and track jackets are independently developed within STRATA, using materials and design requirements appropriate to each garment.
Materials differ. The approach remains considered.
Material specifications and laboratory results apply to the products and samples described.
Each product page provides its own composition, fit, construction and care details.
