REALLY COOL®
The Journal.
Fabric, fit, style, and the stories behind
what we wear.
Good clothing starts with better questions.
Most clothing advice is written to sell you the next thing.
This Journal explains how clothes work instead: what fabric weight does, why a fit feels the way it does, how to wash and wear what you own.
Use it to choose better.
Explore the Journal and Go Deeper.
From understanding fabric weight to finding the right fit, discover useful guides and new perspectives on the clothes we wear every day.
For when the first answer raises another question.
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How much difference does fabric weight make?
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Is heavier fabric always better?
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Single jersey or interlock: what is the difference?
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How is a heavyweight jersey engineered?
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How do I choose my size?
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How do I dry heavyweight cotton and keep its shape?
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How do I judge a garment before I buy it?
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How are our garments made?
Material & Craft
Fibre, knit, weight and testing. How fabric works.
Field Notes
Observations on wearing, evaluating and living with clothes.
Product Architecture
How a range is built: collections, series and the wardrobe.
Fit & Care
Fit, sizing, styling and washing. How to wear it and keep it.
Behind the Brand
Product development, manufacturing and the decisions behind the garments.
Start with the Essentials.
New to heavyweight jersey or exploring a different fit?
Let us help you get started.